Levi’s Paris, located on Avenue des Champs-Élysées, brings the brand’s denim heritage into a contemporary flagship retail environment. Set within one of the world’s most historic fashion districts, the store required lighting that could support brand identity, product clarity, and customer experience while responding to the character and limitations of the existing façade.
The lighting strategy uses denim-inspired illuminated daylight baffles, strong entrance accents, high-color-rendering display lighting, and luminous feature elements to create a layered retail experience. Inside, blue-toned architectural elements, backlit graphics, and luminous lines create a connective visual language across the space while keeping the product clear and visually prominent.
The Tailor Shop becomes a focal point through threads of light that frame the experience of personalization. In the changing rooms, illuminated mirrors and subtle linear lighting provide flattering vertical illumination and bring the scale of the space closer to the customer. The result is a retail environment where brand history, product, and experience are held together through light.
Representative Experience
This project reflects prior professional experience by members of the Beyond Lux team before the studio was formally established. It is included to illustrate the design leadership, technical expertise, and project knowledge now carried forward through Beyond Lux.